Copy That Sells Blog
A love grown cold. Valentine’s Day, Easter, Christmas and New Year are some of our seasonal festivities with an enormous build-up. We save up for ages and go out of our way to tell our families and friends we love them. We buy over-the-top seasonal gifts which shops...
Having the wrong story can feel like a complete nightmare! It can feel like being thrown round and round in a spin dryer not going anywhere! You can't find the right clients and get trapped with the wrong ones. Thankfully I found a way out. Here's my 7-step guide to...
Did you know that Spaghetti Content Marketing ‘the art of ‘throwing content marketing on the wall and hoping it sticks’ never works? Here are 3 reasons why and 3 reasons what you can do instead.
My Dad had a dream. He wanted to build a house around his extensive library. So at the age of 75 he did just that; he built a house in his back garden and sold the other one. He also added another degree to his collection at the age of 65. To top that, he’s kind,...
This blog explains why Jargon can lose your audience’s attention and Brand Storytelling can bring it back on track.
However many business hats you are wearing, make sure today’s hat is a hard-hitting, hardworking as well as emotionally engaging business story!
How to fall back in love with your business and make it fly.
How to make your clients feel like they are the hero and you are the supporting act.
Here are 3 ways to make your content marketing snap, crackle and pop in 2019!
Here are 5 ways to make our meetings memorable with a better business story
Beneath our business’s thick skins, there must be a deep core of kindness if we are going to succeed. The bravest, boldest, brightest businesses are those which appreciate that need.
Here are 5 important lessons why we should step out from the shadows and weave our business stories into all our marketing content
Here are 3 ways to make your content marketing captivate clients by telling your brand story
5 hot reasons to forge ahead with your growing business!
5 tried and time-tested tips on how to simplify your brand story so it appeals to relevant clients
Discover a way to beat your procrastination monster using a tried and tested storytelling technique for rewriting a better brand story
5 ways to build strong, loyal customer relationships with the right messaging and content marketing
Wildcat wisdom. Five of my favourite cats whose characteristics we could copy in our brand story and positioning. Which cat are you?
Storytelling is the passport to wherever you choose to take your business. A good marketing content strategy is the route map for reaching that destination.
The other day, I was walking along the River Test, near where I live in Hampshire, UK and I saw a beautiful blue trout. It stood out among the other brown trout for which this part of the river is famous. Its iridescent scales shimmered below the water’s surface in the early evening sunshine.