Copy That Sells Blog

Why blend in when you can stand out with a different business story?

Why blend in when you can stand out with a different business story?

The other day, I was walking along the River Test, near where I live in Hampshire, UK and I saw a beautiful blue trout. It stood out among the other brown trout for which this part of the river is famous. Its iridescent scales shimmered below the water’s surface in the early evening sunshine.

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10 Storytelling heroes who are the best in my book – who are yours?

10 Storytelling heroes who are the best in my book – who are yours?

We all need a hero. From David Bowie’s ‘We can be heroes just for one day” and Bonnie Tyler’s “I am holding out for a hero” to Queen’s “Flash, Flash, I love you, but we only have fourteen hours to save the Earth”, we are seeking someone insuperable to save us from our...

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7 Ways to create a dream story for your business in 2017

7 Ways to create a dream story for your business in 2017

My Dad had a dream. He wanted to build a house around his extensive library. So at the age of 75 he did just that; he built a house in his back garden and sold the other one. He also added another degree to his collection at the age of 65. To top that, he’s kind,...

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Lis Bayliss, Chiropractor and owner of the Rose Clinic

I met Katherine at a network event- she gave her minute and I wrote 'I need her' on my sheet. I have met a lot of 'marketing' and 'PR' professionals and though I know my business needs it I also did marketing at college and they didn't offer anything I couldn't really...

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Richard Linden, Business Systemisation Consultant

"Katherine developed the story for my Business Systemisation consultancy. It was brilliant, very clever with a great flow. Taking me back to my where I started my journey, she helped me see my business in a different light. She also helped me with some SEO keywords...

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5 Lucrative reasons to tell your business story now

5 Lucrative reasons to tell your business story now

It’s a fact in business, subliminal or not, that we purchase products and services on the strengths of the person who is selling them. If their values and experiences (pain, joy, failures and successes) resonate with ours, we might forego a shiny new feature to buy...

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