Copy That Sells Blog

7 Ways to create a dream story for your business in 2019

7 Ways to create a dream story for your business in 2019

My Dad had a dream. He wanted to build a house around his extensive library. So at the age of 75 he did just that; he built a house in his back garden and sold the other one. He also added another degree to his collection at the age of 65. To top that, he’s kind,...

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Why blend in when you can stand out with a different business story?

Why blend in when you can stand out with a different business story?

The other day, I was walking along the River Test, near where I live in Hampshire, UK and I saw a beautiful blue trout. It stood out among the other brown trout for which this part of the river is famous. Its iridescent scales shimmered below the water’s surface in the early evening sunshine.

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