Copy That Sells Blog

Why blend in when you can stand out with a different business story?

Why blend in when you can stand out with a different business story?

The other day, I was walking along the River Test, near where I live in Hampshire, UK and I saw a beautiful blue trout. It stood out among the other brown trout for which this part of the river is famous. Its iridescent scales shimmered below the water’s surface in the early evening sunshine.

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10 Storytelling heroes who are the best in my book – who are yours?

10 Storytelling heroes who are the best in my book – who are yours?

We all need a hero. From David Bowie’s ‘We can be heroes just for one day” and Bonnie Tyler’s “I am holding out for a hero” to Queen’s “Flash, Flash, I love you, but we only have fourteen hours to save the Earth”, we are seeking someone insuperable to save us from our...

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