Kevin Goodall, MD, OverBright, Digital Transformation company
“We previously struggled to explain the difference our complex business makes to clients and channel partners. As part of a major rebrand, OverBright asked Copy That Sells to create a simplified, compelling story, website and marketing communications to support our sales strategy and marketing. Katherine expertly guided us through the brand storytelling process. She really understood our business. She helped us articulate and identify with an authentic brand story which is easy to explain, using the right content marketing tools and content. We’re now proud about and massively excited about where our new rebrand is taking us.
Now clients are intrigued about our brand, constantly wanting to know more about what we do. Previously with virtually no presence on social media, we’re now constantly in the public eye. Instead of a handful of views on LinkedIn, 5000+ views and 300 likes and lots of interaction. I used to be sceptical about marketing. Katherine changed our perspective of what it can do. I would have no hesitation recommending Katherine who is easy to work with as well as an expert marketing storyteller
Bruce Buxton, Director of Digital Transformation, Critigen, Gettysburg, PA
“Before I met and worked with Katherine the presentation of my profile on LinkedIn was weak and impersonal at best. With sensitivity and focus, she prompted me to define my personal gifts and tell a story about myself that has been transformational for me on LinkedIn.
Katherine has the skills and experience to inspire and guide people from all walks of life to tell their story to the world in a way that generates massive interest. I will definitely work with her again and I could not recommend her more highly.
Dharmesh Mistry, Chief Executive Officer of Ask Homey Ltd
“I approached Katherine when I was about to launch my tech Start-up. I needed a compelling story to grab the attention of investors as well as a range of stakeholders we needed to get on board. We were too close to our story and couldn’t get it out of our heads to explain it succinctly.
Katherine, a seasoned storyteller, explained how she previously helped large corporates seal multimillion-pound deals, as well as help start-ups, attract angel investment and crowd funding. She was patient and painstaking and pulled all the threads of our story together into a story framework and simplified core story we can adapt and use anywhere to build our brand. She also made us think about how we wanted to position our tech start-up.
A joy to work with, I would recommend her to any start-up needing a compelling brand story that will attract the right investment and engage the people they need to reach.
Dave Wood, former GM, BT and Senior Associate at Simpson & Associates
“As our BT Global Services Converged Solutions StoryMaster, Katherine helped our business to grow exponentially at a time when our messages were in danger of being lost in the mass of corporate messaging.
Her ability to articulate what our business meant to our customers and, just as importantly, our people. She used her marketing and storytelling skills to empower our large sales community in translate the benefits of a very complex portfolio. This helped seal some significant multimillion pound deals and dramatically improve customer perception for which she deservedly won multiple awards. It was a pleasure working with her.
Jim Ivimey, Google, GSI & Alliance Partner Account Manager at Citrix Systems UK and former Senior Relationship Manager at Ordnance Survey
“I worked with Katherine for almost 9 months at Ordnance Survey. As our Portfolio Marketing Communications Manager, she helped us secure additional revenue lines via new sectors in the commercial markets.
Katherine is a consummate marketing and research specialist who did extensive market intelligence, preparation and planning. Her ability to consume and appreciate large chunks of data is impressive. highlighted in her attention to detail and the ability to interrogate this data and extract what the commercial focus should be. Katherine was a pleasure to work with and I would have no hesitation in recommending her.
Matt Bricknell, MD, Brixland Ltd and project manager of large business change and transformation projects
“Having engaged Katherine’s services, specifically for brand storytelling, persona and content marketing, I found that working with her has been a process of affirmation as much as a marketing exercise.
Katherine has an open, inquisitive listening style that results in a very valuable end-product: ideal personas, a story model and framework and a core brand story which will help my business grow in the direction I want to go. After working with Katherine, I view the expertise and value I provide to clients differently and I can articulate it in a way that is much more accessible to people outside my profession. I’d recommend Katherine’s services if you are an ambitious SME looking for a different way to explain what you do to clients.
James Gibbons, MD of LinkCreator Ltd and business development expert
“Katherine is easy to work with and really gets to know about you and your business. Absolutely brilliant storytelling expert. She was very thorough in crafting and researching a key blog to help improve understanding of what we do for clients by telling a story. We were really pleased with the outcome. I would recommend her to others who are looking for professional storytelling and content marketing services.
Renford Marsden, Corporate Videographer
“Katherine, without a doubt harnesses the magic of storytelling and encourages the client to articulate what is their story to paint the picture. I do not hesitate to recommend Katherine for amazing assistance in teasing out the necessary ingredients to make a business a success. Go on, you will not be disappointed.
David Parry, Business Growth Expert – International sales and distribution
It was not long before Katherine was asking me all the right questions to understand what I did, how I made people feel and why. Using her tried and tested story process and framework, she was able to work her way through the many things I had to say and, with great clarity and creativity, distilled my story down to the most important and engaging points. Much more than that though, Katherine went on to create a brand story for me which brought together my values, my work, and my passion for climbing mountains – superb writing skills and good fun to work with too. I would thoroughly recommend her to any ambitious companies who want to win clients, grow or change direction through story-driven marketing content”
Catherine Evans-Joines, Leadership and Empowerment Coach and Corporate Trainer
Sanjay Vallabh, Trade Finance Advisor, Vallabh Associates Ltd
Hedley Rees, Managing Consultant and Director of Pharmaflow Ltd
Kara Stanford, Strategic Marketing Consultant and Founder of KMS Marketing
Linda Huckle, LinkedIn Trainer, Business Coach and Consultant, Your Key to LinkedIn
What I particularly liked is that she really listened to me and gave me the time and space that I needed to allow me focus on the task. Katherine’s patience and listening skills, coupled with her talent for storytelling and creativity, means that I have consistency in my business story. I fully recommend Katherine and her unique storytelling, content writing and content marketing skills to any business.
Louise Reynolds, Director, Property Venture®
Lorraine Finney Photography, Fine Art Photographer
Mike Cane, Director of Carmichael Cane Associates Ltd
Richard Linden, Business Systemisation Consultant
Gill Leech, Joint owner and Finance Director, Regent Lettings
Teresa Gandy, Customer Experience Specialist and owner of Clarity CX
After an interview with Katherine to share my personal and professional experiences to date I was amazed at how the final copy produced actually enlightened me and really put the pieces of my life and career puzzle together, enabling a personal story that reinforces my business offering. Katherine managed to identify key areas of my life that I hadn’t recognised as elements of where I am now – my ‘journey and return’ story – and how relevant they are in my business offering. A real “how did I not see this before?” moment. Katherine is lovely to work with and really cares about delivering the right solution for each individual – turning a ‘faceless entity’ into a business that customers can really relate and connect with”
Let’s put pen to paper…
Contact me, Katherine Ledger on (07703) 545117, email@example.com for a FREE no obligation consultation on how you can tell and sell your story through a compelling marketing copy and strategy