Case Studies
Digital Media Company
What they wantedThe client needed to urgently bring on board an Angel Investor. They needed a compelling piece of direct marketing to support a business pitch to ask the Angel Investor to provide funds and resources so they could scale up, extend their reach and bid for work with larger multinational clients.
What we didCopy That Sells responded quickly to the brief. We interviewed the MD. We researched the background of the Angel Investor and condensed company information and accounts into a short compelling business case combining hard facts with a strong emotional hook as to why now was an essential time to invest.
How it helped themFor a relatively small cost and in exceptionally tight timescales, the business case for the Angel pitch was successful. In fact, it succeeded in securing two Angel Investors and funds of £500k. The client was able to successfully scale up and grow because it had the resources to build its marketing team and secure some global partnerships
Strategic Consultancy
What they wanted
This Strategic Consultancy provides business strategy advice to all sizes of companies in the retail, media, technology and telecoms sector. They asked Copy That Sells, as an Associate, to scope, create and deliver project plans and marketing content services for a new Learning & Development client they had recently taken on.
What we didCopy That Sells scoped and created a quarterly project plan for content marketing services for the Strategic Consultancy’s client. We then delivered a strategic whitepaper, decision matrix, contact strategy and email communications to help generate business leads on social media.
The client was impressed the Whitepaper immediately generated substantially more comments, likes and shares than previous whitepapers as well as interactions with the right stakeholders. We also wrote blogs, vision and mission statements for this client.
How it helped themThe content marketing plans helped the Strategic Consultancy to deliver a new phase of work for their new client. They were delighted with content provided, noting that the Whitepaper had received many likes and comments and been read by most of the Training team of a large Multinational local Telco, the principal stakeholder they needed to reach
Karen Bennett Photography
What they wanted Karen Bennett Photography, specialising in pet and family photography, wanted to create a new brand identity for her company. She asked Copy That Sells to create compelling content to differentiate her business and promote her fun, relaxing photographic experiences to prospective clients. She needed copy to support her application for her Licentiate from the Masters Photographers Association, blogs and feature articles
What we did Copy That Sells wrote marketing content focused around a core brand story expressing Karen’s confidence, unique identity and personal style. We wrote extensive copy to support the client’s successful application for her Licentiate with the Masters Photographer’s Association, web copy, blogs, a feature article for a national photographic magazine and poetry for a calendar.
How it helped them Karen was delighted with the marketing content, helping her begin a new chapter in her business, showcase her creative personality and engage clients in conversations. “Katherine has captured in words the emotional connection I have with pets and owners, also giving me written copy to support my application for my Licentiate. She’s very intuitive, knowing what I want to say, freeing me up to focus on my first love; photography”
Motech Autocentres Ltd
What they wanted Motech Autocentres Ltd are a general, family-run independent Newbury garage setup to change the negative perception people often associate with garages, all about high prices and hassle. The founders asked Copy That Sells to write them a refreshed brand story which reflected their caring customer ethos, focused around choice, convenience and transparency. They needed content for their new website and social media.
What we did Copy That Sells wrote a comprehensive brand story which teased out the clients’ unique selling points to help them stand out from the competition. We wrote an elevator pitch which could be used for their social media and detailed content for their website ‘About’ and ‘Services’ web pages, together with keywords to help with their SEO.
How it helped them The client was delighted with the end result; a versatile set of marketing content they could use on their website, blogs and other media. It freed them to focus on running their busy garage 7 days a week. They commented “Copy That Sells exceeded expectations, helping us differentiate from the competition. The SEO keywords were a lovely surprise and illustrate how she’s gone out of her way to help us reach our target market”.
The Rose Clinic Ltd
What they wanted
Dr Liz Bayliss, Chiropractor, Thermographer and Holistic Practitioner of The Rose Clinic asked Copy That Sells to create a new brand story summarising a complicated portfolio of services in a user friendly style. This was needed for their website and social media profiles
What we did
Copy That Sells created a marketing content plan outlining The Rose Clinic’s USPs and calm determined quest to discover the source of the patient’s neuromuscular pain in order to address it with the right treatment plan
How it helped them
Liz was delighted with the results. She said “The moment I met Katherine at a networking event, I wrote on my notepad I need this lady. Katherine’s ability to tell and sell a story is something no other marketing practitioner has been able to do for me. I know people buy me not my product and word of mouth is so important. Katherine wrote the story beautifully. I highly recommend her for any business wanting to reach the hearts of the wider world as her words will pull the work in”
Above Digital
What they wanted Above Digital were relaunching their website and doing a content refresh. They urgently needed an updated set of case studies showcasing the innovative web design, build, branding and hosting services they offer a diverse range of clients.
What we did Copy That Sells scoped and created some flagship case studies which illustrated how Above Digital’s pragmatic, creative online solutions helped clients overcome difficult business challenges, with far-reaching benefits.
How it helped them Copy That Sells turned the project round quickly to meet the deadline. They weaved a personal story into each case study demonstrating the strong rapport Above Digital have with clients and the care, pride and added value which characterise all of their work.
Let’s put pen to paper…
Contact me, Katherine Ledger on (07703) 545117, katherine@copythatsells.co.uk for a FREE no obligation consultation on how you can tell and sell your story through a compelling marketing copy and strategy