Storytelling Archives - Copy That Sells

Why technology and B2B companies need to weave stories into their marketing content

Apr 19, 2023

Dilemma! You’re a technical or B2B company with an important message which comes across as a bit dry, descriptive, or flat. Though packed with information, it doesn’t really resonate exactly like a compelling conversation or fireside chat. You’ve...

Why J for Jargon is the most obstructive letter in the Content Marketing Alphabet!

May 23, 2019

I’m currently doing an A-Z of Content Marketing and Storytelling to help you add a touch of sizzle and dazzle to the content that you share. Today’s letter is the letter J for Jargon-free communications! I have to admit I’m not a fan of...

Business storytellers: which hat are you wearing today?

Mar 31, 2019

In business, we wear many hats. A business owner’s life is a juggling act and what we are juggling is many different kinds of hats! Which brings to mind Dr. Seuss’s Cat in the Hat classic which my Dad read me many times (when I was young) all about...

Fall back in love with your business through the right brand story!

Feb 14, 2019

It’s a fact that sometimes hardworking business owners fall out of love with their businesses. Living on passion and adrenaline, we’re constantly drawing from the well. We are not only working hard in our businesses but also having to plan, balance...

Are you a wise owl or a humble bumble bee in business?

Feb 05, 2019

In business, it’s hard to get that happy medium. You want to be a wise owl, giving clients the benefit of your wisdom and suggesting the best approach to follow. At the same time, you want to practise humility and avoid telling them what to do. As a...

3 ways to make your content marketing sparkle in 2019!

Dec 31, 2018

The Old Year has bowed out gracefully and the New Year, dressed to impress, has made a dramatic entrance! The New Year revellers embraced her with wide open arms. With brave hearts and bold promises, they watched her fireworks explode across the far-flung corners of...

Copy That Sells - Storytelling

Why technology and B2B companies need to weave stories into their marketing content

Why J for Jargon is the most obstructive letter in the Content Marketing Alphabet!

Business storytellers: which hat are you wearing today?

Fall back in love with your business through the right brand story!

Are you a wise owl or a humble bumble bee in business?

3 ways to make your content marketing sparkle in 2019!

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