Copy That Sells - Storytelling

Business storytellers: which hat are you wearing today?

  In business, we wear many hats. A business owner’s life is a juggling act and what we are juggling is many different kinds of hats! Which brings to mind Dr. Seuss’s Cat in the Hat classic which my Dad read me many times (when I was young) all about...

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Are you a wise owl or a humble bumble bee in business?

In business, it’s hard to get that happy medium. You want to be a wise owl, giving clients the benefit of your wisdom and suggesting the best approach to follow. At the same time, you want to practise humility and avoid telling them what to do.   As a...

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3 ways to make your content marketing sparkle in 2019!

The Old Year has bowed out gracefully and the New Year, dressed to impress, has made a dramatic entrance! The New Year revellers embraced her with wide open arms. With brave hearts and bold promises, they watched her fireworks explode across the far-flung corners of...

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Why a kinder business story is more than skin deep

Kindness is not always synonymous with hard-nosed business. We must keep going and growing. We must not let go. We must toughen up; the hardest part. We must stay strong and never, ever lose heart. But in the process of dealing with the difficult business of staying...

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