Copy That Sells - brand differentiation

Spaghetti Content Marketing: 3 Reasons why it Never Sticks!

I love Spaghetti! Did you know the largest pasta bowl filled a swimming pool in Los Angeles with over 13,780 pounds of pasta? That Spaghetti Marketing, the art of “let’s throw it up against the wall and hope it sticks”, never works? Yes, the perfect...

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Why a kinder business story is more than skin deep

Kindness is not always synonymous with hard-nosed business. We must keep going and growing. We must not let go. We must toughen up; the hardest part. We must stay strong and never, ever lose heart. But in the process of dealing with the difficult business of staying...

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5 leopard lessons for creating cutting-edge content marketing!

Two weeks ago, I wrote an article inspired by a rare encounter with a shy 2-year old leopard named Amali (pictured) in Southern Africa. She padded softly out of the bushes and gave me a tantalising turquoise stare, stealing my heart in the process! You can read my...

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Be brave, be visible and tell your business story!

I’m a brand storyteller who helps my clients share their unique stories about the wonderful work they do with the cherished clients they love to serve. Sadly, too close to our daily routines, we sometimes need to step away from the  busy lives we experience...

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How to declutter your brand story

I admit I am not a minimalist nor am I the tidiest person. A brand storyteller and content marketer, I dislike throwing things away. I’ll read an interesting snippet in a magazine or newspaper and want to keep the cutting for future reference. I’ll put it on a pile to...

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