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Spaghetti Content Marketing: 3 Reasons why it Never Sticks!

I love Spaghetti! Did you know the largest pasta bowl filled a swimming pool in Los Angeles with over 13,780 pounds of pasta? That Spaghetti Marketing, the art of “let’s throw it up against the wall and hope it sticks”, never works? Yes, the perfect...

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7 Ways to create a dream story for your business in 2019

My Dad had a dream. He wanted to build a house around his extensive library. So at the age of 75 he did just that; he built a house in his back garden and sold the other one. He also added another degree to his collection at the age of 65. To top that, he’s kind,...

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How to declutter your brand story

I admit I am not a minimalist nor am I the tidiest person. A brand storyteller and content marketer, I dislike throwing things away. I’ll read an interesting snippet in a magazine or newspaper and want to keep the cutting for future reference. I’ll put it on a pile to...

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