Copy That Sells - Brand Storytelling

Business storytellers: which hat are you wearing today?

  In business, we wear many hats. A business owner’s life is a juggling act and what we are juggling is many different kinds of hats! Which brings to mind Dr. Seuss’s Cat in the Hat classic which my Dad read me many times (when I was young) all about...

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Are you a wise owl or a humble bumble bee in business?

In business, it’s hard to get that happy medium. You want to be a wise owl, giving clients the benefit of your wisdom and suggesting the best approach to follow. At the same time, you want to practise humility and avoid telling them what to do.   As a...

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