The Old Year has bowed out gracefully and the New Year, dressed to impress, has made a dramatic entrance! The New Year revellers embraced her with wide open arms. With brave hearts and bold promises, they watched her fireworks explode across the far-flung corners of the globe.
So how can we make our Content Marketing snap, crackle and pop through the whole of this coming year? How can we make it light up the skies rather than fizzle out like a damp squib as the New Year kicks in?
Here are 3 ideas for creating some cracking content marketing which will cut through the noise to make a lasting impression on the people who you are keen to impress.
Tip #1. Make it sparkle with a story
Include a hero (your client), a dilemma (theirs), a problem solver (you), conflict, resolution and a happy ending. If you help your clients visualise the brave new world where you are taking them, they will be more than happy to stay with you all year long!
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Tip #2. Make your plot pack a punch