Katherine Ledger, Author at Copy That Sells

Why technology and B2B companies need to weave stories into their marketing content

Apr 19, 2023

Dilemma! You’re a technical or B2B company with an important message which comes across as a bit dry, descriptive, or flat. Though packed with information, it doesn’t really resonate exactly like a compelling conversation or fireside chat. You’ve...

What’s love got to do with it? 7 ways to win your customers’ hearts through your business story.

Feb 11, 2021

A love grown cold. Valentine’s Day, Easter, Christmas and New Year are some of our seasonal festivities with an enormous build-up. We save up for ages and go out of our way to tell our families and friends we love them. We buy over-the-top seasonal gifts which shops...

7 Steps to Avoid Getting Sucked into the Wrong Business Story!

Jan 10, 2021

Having the wrong story can feel like a complete nightmare! It can feel like being thrown round and round in a spin dryer not going anywhere! You can’t find the right clients and get trapped with the wrong ones. Thankfully I found a way out. Here’s my...

Spaghetti Content Marketing: 3 Reasons why it Never Sticks!

Jan 09, 2020

I love Spaghetti! Did you know the largest pasta bowl filled a swimming pool in Los Angeles with over 13,780 pounds of pasta? That Spaghetti Marketing, the art of “let’s throw it up against the wall and hope it sticks”, never works? Yes, the perfect...

7 Ways to create a dream story for your business in 2019

Jun 16, 2019

My Dad had a dream. He wanted to build a house around his extensive library. So at the age of 75 he did just that; he built a house in his back garden and sold the other one. He also added another degree to his collection at the age of 65. To top that, he’s kind,...

Why technology and B2B companies need to weave stories into their marketing content

What’s love got to do with it? 7 ways to win your customers’ hearts through your business story.

7 Steps to Avoid Getting Sucked into the Wrong Business Story!

Spaghetti Content Marketing: 3 Reasons why it Never Sticks!

7 Ways to create a dream story for your business in 2019

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