How to Avoid Getting Sucked into the Wrong Business Story!

Having the wrong story can feel like a complete nightmare! It can feel like being thrown round and round in a spin dryer not going anywhere! For much of my life, I felt that way… Because I was stuck in the wrong story. As a business storyteller of 20 years, I...

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Spaghetti Content Marketing: 3 Reasons why it Never Sticks!

I love Spaghetti! Did you know the largest pasta bowl filled a swimming pool in Los Angeles with over 13,780 pounds of pasta? That Spaghetti Marketing, the art of “let’s throw it up against the wall and hope it sticks”, never works? Yes, the perfect...

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7 Ways to create a dream story for your business in 2019

My Dad had a dream. He wanted to build a house around his extensive library. So at the age of 75 he did just that; he built a house in his back garden and sold the other one. He also added another degree to his collection at the age of 65. To top that, he’s kind,...

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Business storytellers: which hat are you wearing today?

  In business, we wear many hats. A business owner’s life is a juggling act and what we are juggling is many different kinds of hats! Which brings to mind Dr. Seuss’s Cat in the Hat classic which my Dad read me many times (when I was young) all about...

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