Copy That Sells Blog
Why technology and B2B companies need to weave stories into their marketing content
Dilemma! You're a technical or B2B company with an important message which comes across as a bit dry, descriptive, or flat. Though packed with information, it doesn't really resonate exactly like a compelling conversation or fireside chat. You've been told that...
What’s love got to do with it? 7 ways to win your customers’ hearts through your business story.
A love grown cold. Valentine’s Day, Easter, Christmas and New Year are some of our seasonal festivities with an enormous build-up. We save up for ages and go out of our way to tell our families and friends we love them. We buy...
7 Steps to Avoid Getting Sucked into the Wrong Business Story!
Having the wrong story can feel like a complete nightmare! It can feel like being thrown round and round in a spin dryer not going anywhere! You can't find the right clients and get trapped with the wrong ones. Thankfully I found a way out. Here's my 7-step guide to...
Spaghetti Content Marketing: 3 Reasons why it Never Sticks!
Did you know that Spaghetti Content Marketing ‘the art of ‘throwing content marketing on the wall and hoping it sticks’ never works? Here are 3 reasons why and 3 reasons what you can do instead.
7 Ways to create a dream story for your business in 2019
My Dad had a dream. He wanted to build a house around his extensive library. So at the age of 75 he did just that; he built a house in his back garden and sold the other one. He also added another degree to his collection at the age of 65. To top that, he’s kind,...
Why J for Jargon is the most obstructive letter in the Content Marketing Alphabet!
This blog explains why Jargon can lose your audience’s attention and Brand Storytelling can bring it back on track.
Business storytellers: which hat are you wearing today?
However many business hats you are wearing, make sure today’s hat is a hard-hitting, hardworking as well as emotionally engaging business story!
Fall back in love with your business through the right brand story!
How to fall back in love with your business and make it fly.
Are you a wise owl or a humble bumble bee in business?
How to make your clients feel like they are the hero and you are the supporting act.
3 ways to make your content marketing sparkle in 2019!
Here are 3 ways to make your content marketing snap, crackle and pop in 2019!
Why better networking conversations begin with a business story
Here are 5 ways to make our meetings memorable with a better business story
Why a kinder business story is more than skin deep
Beneath our business’s thick skins, there must be a deep core of kindness if we are going to succeed. The bravest, boldest, brightest businesses are those which appreciate that need.
5 leopard lessons for creating cutting-edge content marketing!
Here are 5 important lessons why we should step out from the shadows and weave our business stories into all our marketing content
Be brave, be visible and tell your business story!
Here are 3 ways to make your content marketing captivate clients by telling your brand story
5 hot reasons to forge ahead and make your business succeed!
5 hot reasons to forge ahead with your growing business!
How to declutter your brand story
5 tried and time-tested tips on how to simplify your brand story so it appeals to relevant clients
How to kill your Procrastination Monster to create a better brand story!
Discover a way to beat your procrastination monster using a tried and tested storytelling technique for rewriting a better brand story
5 ways to captivate clients with a winning business story and marketing content
5 ways to build strong, loyal customer relationships with the right messaging and content marketing
Are you a cat with attitude? Wildcat wisdom to help your business stand out!
Wildcat wisdom. Five of my favourite cats whose characteristics we could copy in our brand story and positioning. Which cat are you?
Have story will travel? 5 ways to make your business fly by telling stories.
Storytelling is the passport to wherever you choose to take your business. A good marketing content strategy is the route map for reaching that destination.