Brand Storytelling Archives

Why technology and B2B companies need to weave stories into their marketing content

Apr 19, 2023

Dilemma! You’re a technical or B2B company with an important message which comes across as a bit dry, descriptive, or flat. Though packed with information, it doesn’t really resonate exactly like a compelling conversation or fireside chat. You’ve...

What’s love got to do with it? 7 ways to win your customers’ hearts through your business story.

Feb 11, 2021

A love grown cold. Valentine’s Day, Easter, Christmas and New Year are some of our seasonal festivities with an enormous build-up. We save up for ages and go out of our way to tell our families and friends we love them. We buy over-the-top seasonal gifts which shops...

7 Steps to Avoid Getting Sucked into the Wrong Business Story!

Jan 10, 2021

Having the wrong story can feel like a complete nightmare! It can feel like being thrown round and round in a spin dryer not going anywhere! You can’t find the right clients and get trapped with the wrong ones. Thankfully I found a way out. Here’s my...

Why J for Jargon is the most obstructive letter in the Content Marketing Alphabet!

May 23, 2019

I’m currently doing an A-Z of Content Marketing and Storytelling to help you add a touch of sizzle and dazzle to the content that you share. Today’s letter is the letter J for Jargon-free communications! I have to admit I’m not a fan of...

Business storytellers: which hat are you wearing today?

Mar 31, 2019

In business, we wear many hats. A business owner’s life is a juggling act and what we are juggling is many different kinds of hats! Which brings to mind Dr. Seuss’s Cat in the Hat classic which my Dad read me many times (when I was young) all about...

Fall back in love with your business through the right brand story!

Feb 14, 2019

It’s a fact that sometimes hardworking business owners fall out of love with their businesses. Living on passion and adrenaline, we’re constantly drawing from the well. We are not only working hard in our businesses but also having to plan, balance...

Copy That Sells - Brand Storytelling

Why technology and B2B companies need to weave stories into their marketing content

What’s love got to do with it? 7 ways to win your customers’ hearts through your business story.

7 Steps to Avoid Getting Sucked into the Wrong Business Story!

Why J for Jargon is the most obstructive letter in the Content Marketing Alphabet!

Business storytellers: which hat are you wearing today?

Fall back in love with your business through the right brand story!

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