Copy That Sells Blog

7 Ways to create a dream story for your business in 2017

7 Ways to create a dream story for your business in 2017

My Dad had a dream. He wanted to build a house around his extensive library. So at the age of 75 he did just that; he built a house in his back garden and sold the other one. He also added another degree to his collection at the age of 65. To top that, he’s kind,...

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5 Lucrative reasons to tell your business story now

5 Lucrative reasons to tell your business story now

It’s a fact in business, subliminal or not, that we purchase products and services on the strengths of the person who is selling them. If their values and experiences (pain, joy, failures and successes) resonate with ours, we might forego a shiny new feature to buy...

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